TVNZ is under fire for planning to use monies granted to it from the Crown under the TVNZ Charter to contribute towards the “absolutely enormous” production costs of broadcasting the Beijing Olympics. Is it a fair criticism of TVNZ? Let’s review the TVNZ Charter. The Charter states that TVNZ will: (i) feature programming [...]
Entries from May 27th, 2008
Here's Lookin' At You, Kid
May 26th, 2008 · No Comments · Personalisation
Wow! BrandWeek reports that starting next month, consumers can visit MyMMs.com, upload a photo and order a batch of M&M’s with a face and personal message printed on the candy shell. Is this the ultimate personalised medium or what? Takes cannibalism to a whole new level …
Tags:M&Ms
Another Day, Another Niche Magazine
May 23rd, 2008 · No Comments · Magazines
For all those folk who, in the aftermath of Michael Cullen’s latest budget, cried out “forget the block of cheese, what we desperately need is another new magazine on which to splurge our newfound wealth” — relax, your wishes have been anticipated with the launch of NEW ZEALAND WOMEN’S HEALTH, a joint venture between Pacific [...]
Seth's Ten Marketing Commandments
May 15th, 2008 · No Comments · marketing
Champion blogger Seth Godin has updated and republished his list of “What Every Good Marketer Knows”. As the name suggests, Seth’s list captures some of the core beliefs that guide Good Marketers in their daily habits. Seth’s published some 37 nuggets of marketing wisdom, but we’ve opted to choose the ten we consider the most significant. [...]
Tags:Seth Godin
Seth's Ten Marketing Commandments
May 15th, 2008 · No Comments · marketing
Champion blogger Seth Godin has updated and republished his list of “What Every Good Marketer Knows”. As the name suggests, Seth’s list captures some of the core beliefs that guide Good Marketers in their daily habits. Seth’s published some 37 nuggets of marketing wisdom, but we’ve opted to choose the ten we consider the most significant. [...]
Tags:
Next US TV Season Part II
May 14th, 2008 · No Comments · Television
ABC today said it would bring back most of its 2007-08 lineup and add only two new shows in the fall. Returning to the schedule are “Boston Legal” (for a final season); “Pushing Daisies”; “Private Practice”; “Dirty Sexy Money”; “Ugly Betty”; “Grey’s Anatomy”; “Extreme Makeover: Home Edition”; “Brothers & Sisters”; “Desperate Housewives”; “Dancing with the [...]
Tags:new season
First Look: New US TV Shows for '08/'09
May 13th, 2008 · No Comments · Television
It’s that time of year when the American networks announce the new shows they’ve commissioned for the new season (which typically starts in September). Variety reported on the pilot season pickups in its usual style: Fox kicked off the flurry of pickup activity late Friday with its order for “The Inn.” Multicamera comedy, starring Niecy [...]
Shock! Horror! Slump!
May 12th, 2008 · 1 Comment · research
The RealEstate.co.nz blog “Unconditional” is reporting that media stories on real estate trends and the effect they have on buyer and seller behaviour has been monitored for the first time and the results show the impact is immediate and significant. For the first time research shows that a series of negative headlines can send interest [...]
New TelstraClear Portal
May 8th, 2008 · No Comments · web portal
TelstraClear today launched www.Clearnet.co.nz, “a new online destination for digital content”, which it’s touting with the objective of showcasing and selling broadband. Clearnet.co.nz includes news, sport, video and weather, with an initial focus on gaming, including the site’s own gaming servers, reviews and features such as zero rated gaming. Why the push on gaming? The New Zealand [...]
Tags:Clearnet·isp·TelstraClear
In Our Latest Newsletter
May 8th, 2008 · No Comments · Newsletter
The MAY edition of our MARKETING MANIFESTO newsletter has just hit the inboxes of our eager subscribers. Included in this issue: You’ll Have To Start The Recession Without Us As you may have noticed, consumers are starting to feel a little financially squeezed thanks to The Economic Pandemic (we’d adopt the cliche du jour, “The [...]
Tags:buzz marketing·competitions·recession·Sky Online·word of mouth