There’s a classic sequence in the sitcom WKRP IN CINCINNATI (thankfully happening off-camera) where the station organises a Turkey Drop for Thanksgiving, dropping live turkeys from a helicopter to celebrate the annual holiday. Alas, it comes as quite a shock to the hapless WKRP staff to discover (a little too late) that turkeys can’t fly. [...]
Entries from April 30th, 2008
Freeconomics: Are We There Yet?
April 29th, 2008 · No Comments · Freeconomics
In the cover story of the March 2008 edition of WIRED magazine, editor (and Long Tail author) Chris Anderson waxed lyrical about the power of FREE. His primary thesis: The rise of “freeconomics” is being driven by the underlying technologies that power the Web. Just as Moore’s law dictates that a unit of processing power halves in price [...]
Tags:advertising·free
Mobile Marketing Code of Practice
April 28th, 2008 · No Comments · Mobile marketing
New Zealand’s Unsolicited Electronic Messages Act 2007, which came into force in September last year, includes mobile messaging within its terms of reference, and any mobile marketing should take notice of the provisions of that act. Of course, there’s a little bit more to mobile marketing than just complying with government regulation. May we direct [...]
Tags:Best Practice·cellular·mobile
Latest BrandZ Top 100 Ranking
April 24th, 2008 · No Comments · Branding
The third annual BrandZ™ Ranking was announced earlier this week. BrandZ, produced by global market research and consulting firm Millward Brown Optimor, identifies the world’s most powerful brands as measured by dollar value. The combined value of all brands in the BrandZ Top 100 increased by 21% from US$1.6 trillion in 2007 to $1.94 trillion in 2008, [...]
SKYCITY Cinemas Albany Unveiled
April 23rd, 2008 · No Comments · Cinema
Last night saw the grand opening of SKYCITY Cinemas Albany, a ten-screen complex that’s a part of the new Westfield complex on the fastest-growing section of Auckland’s North Shore. The PM, the Right Hon. Helen Clark, was on hand to do the honours, proclaiming the wonders of the new cinema centre — ten screens, including [...]
March Along, To The Song, Of The Merry Marvel Marching Society
April 22nd, 2008 · No Comments · Events, Theme Parks
Theme park owners around the world, beware — Marvel Superheroes are on their way and no-one’s safe! On the eve of the launch of Marvel Comics’ latest celluloid sensation IRON MAN comes the news (courtesy WorldScreen.com) that a deal has been done “to develop a Super Heroes theme park in Dubai, featuring characters like Spider-Man, the X-Men, [...]
Tags:Marvel Comics
New Mag: 1am
April 22nd, 2008 · No Comments · Magazines
So there’s a new magazine set to launch next Monday, “from the visionary and creative force behind pavement magazine and wishuwereherexxx magazine.” Title of this new publication? 1am. Product category? Fashion. With due humility, the publishers describe the new arrival as: .. a new revolution once again set to reshape the cultural landscape,promising to excite, [...]
Tags:fashion·magazine launch
Church V. State 2.0
April 20th, 2008 · No Comments · Newspapers
The newspaper industry has long sought to maintain at least the appearance of editorial independence, with those poor corrupt souls in the advertising department kept well away from the holy editorial ground. That independence was a luxury which could be permitted in the controlled environment within which newspapers operated in past centuries — typically the papers had [...]
It's the Customer, Stupid
April 10th, 2008 · No Comments · Marketing Ideas, consumers
You know, and we know, that none of us can stay in business without customers. Love ‘em or hate ‘em, can’t live without ‘em. Unless your business is really, really small – and wants to stay that way – you’ll have to figure out some way of winning and retaining customers. Thanks to the wonders [...]
Tags:CRM