Monthly Archives: October 2007

Ethics In Marketing: Do Ask, Do Tell

Posted on October 30, 2007 by Michael Carney

Send to KindleThe Word of Mouth Marketing Association (WOMMA) last week released the WOMMA Ethics Assessment Tool. Its purpose: to help marketers identify and eliminate unethical word of mouth marketing tactics before it’s too late. Modeled on the WOMMA Ethics … Continue reading →

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