Monthly Archives: August 2007

They're Talking About You

Posted on August 31, 2007 by Michael Carney

Send to Kindle They’re Talking About You A massive 80 per cent of people who use social networks have either chattedabout, commented on or reviewed a brand or product on an online forum or social network. That’s one of the … Continue reading →

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Reaching the Influencers

Posted on August 28, 2007 by Michael Carney

Send to KindleAs the world spins ever faster, it’s proving ever more difficult to grab the attention of those we might wish to reach. It’s tough enough to get through the protective barrier surrounding consumers – connecting with influencers is … Continue reading →

Posted in B2B, Healthcare, trade marketing | Leave a comment

Extra, Extra, Read All About It!

Posted on August 8, 2007 by Michael Carney

Send to Kindle So Rupert just bought himself the Wall Street Journal? Millions do that every day. Of course, they don’t usually pay five billion dollars for their copies. In a departure from Mr Murdoch’s recent strategy of adding digital … Continue reading →

Posted in Newspapers | Tagged | Leave a comment

Omega Rules and Delta Moments

Posted on August 6, 2007 by Michael Carney

Send to KindleWhy do consumers buy the same brand of coffee and mayonnaise over and over again, but will often purchase different brands of cold cereal and chocolates? It’s hardly happenstance, according to a recent US study by The Nielsen … Continue reading →

Posted in consumers, Nielsen, research | Leave a comment