Monthly Archives: November 2006

Six Rules of Highly Effective Companies In A Post-Brand World

Jim Jubak, MSN Money Markets Editor, offers up a (possibly) controversial point of view on brands: “The brand is dead. Wal-Mart killed it, with help from Target, Costco andTesco”. Despite that bleak assessment, he thinks that Procter and Gamble understands life after brands, … Continue reading

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