Jim Jubak, MSN Money Markets Editor, offers up a (possibly) controversial point of view on brands: “The brand is dead. Wal-Mart killed it, with help from Target, Costco andTesco”. Despite that bleak assessment, he thinks that Procter and Gamble understands life after brands, hence the acquisition of Gillette. Here’s Mr Jubak’s take on the future of brands, P&G-style: “It’s not [...]
Entries from November 11th, 2006
Six Rules of Highly Effective Companies In A Post-Brand World
November 11th, 2006 · No Comments · brands
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