Monthly Archives: September 2006

Building a Better Mousetrap

Posted on September 15, 2006 by Michael Carney

Send to Kindle Twelve months ago the World Federation of Advertising – whose members collectively represent 700 billion dollars of advertising clout – offered a challenge: the Blueprint for Consumer Centric Holistic Measurement. Say what? Translated into realspeak, the WFA … Continue reading →

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The Newspaper Under Attack

Posted on September 9, 2006 by Michael Carney

Send to KindleA US report released last Friday by Merrill Lynch spells out some compelling reasons for newspapers to reinvent themselves online. The paper, with the prejudicial title “Deep Depressing Dive”, suggests that Merrill Lynch analysts are taking an “increasingly … Continue reading →

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Private Label Research

Posted on September 8, 2006 by Michael Carney

Send to KindleNew U.S. private label research from ACNielsen, Daymon Worldwide, DemandTec and McKinsey, released earlier this month, aimed to demonstrate how retailers can build profitable customer loyalty and competitive differentiation though private label brands. Key insights (from the portion … Continue reading →

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